Boat Radio began as an idea for a 24-hour radio station, broadcast worldwide via the internet. It quickly became clear that the average boaters’ broadband access was not good enough to sustain a constant audio stream. Sure, the WiFi is pretty good at most marinas but what about when a vessel is at sea? Or when the skipper decides to drop the hook in a remote anchorage?
No, 24-hour internet radio just doesn’t suit the itinerant nature of boat life – not yet anyway – so we looked instead to a much better alternative: podcasts.
In a nutshell, podcasts are to radio what Netflix is to television. Boaters can download as many shows as they like, whenever they have a decent internet connection. In fact, by subscribing to Boat Radio via a podcasting website or by using our RSS feed, their favourite shows will download onto smartphones, tablets or other devices automatically whenever a solid internet connection becomes available.
On Day One, just six people downloaded our shows. But word spread quickly and, before we knew it, hundreds and then thousands of people were downloading the podcasts every day. We haven’t spent any money on marketing or promotions to artificially boost our popularity. This is word-of-mouth growth – what the professionals like to call ‘organic’.
Just over a year after we uploaded our first podcast, we hit the ONE MILLION mark. We were bowled over. One million is a heck of a lot of downloads.
We’ve just hit 1.1 million, and we have listeners in more than 70 countries worldwide.
Of course, the amazing thing about podcasting is that there’s a direct link between Boat Radio and the listeners so we know exactly who they are and where they live. We know their gender and their age, we know what device they’re using to tune in and we even know roughly how much they earn.
That means we’re able to fine tune our output to better suit our audience. And we can fine tune our advertising too.
Right now, if your sound is switched on, you’re hearing a selection of our shows. If you're using a smartphone or mobile device, you'll probably need to tap or click the speaker icon in the bottom right hand corner of the photograph at the top of this page.
To browse our extensive library of shows, please click ‘PODCASTS’ on the menu above. We’re sure you’ll find something you like. In fact, we’re pretty sure you’ll find something you LOVE.
Who knows – you might be inspired to quit the nine-to-five, buy a boat and sail off into the sunset.
Wouldn’t that be amazing!
If you’re interested in advertising on Boat Radio, click ‘ADVERTISERS’.
If you have suggestions for features or interviewees, drop us a line via the 'CONTACT' page.
Whoever you are, wherever you live, whether you're a boat owner or an armchair adventurer, we hope you enjoy Boat Radio.
Boat Radio offers the perfect means for advertisers to target boat owners, live-aboards, the cruising community, potential charter guests and anyone with an interest in boats and a taste for adventure.
Boat Radio podcasts are now listened to more than 100,000 times every month. In a little over a year, they have been listened to more than 1.1 million times.
Boat Radio’s top ten cities are San Francisco, New York, Seattle, London, Chicago, Sydney, Washington, Atlanta, Orlando and Brisbane.
Boat Radio’s top ten countries are America, Canada, the United Kingdom, Australia, Japan, New Zealand, Denmark, Spain, Sweden and Germany.
America is far and away our biggest market. Well over half of our listeners live in the United States.
Podcast advertising is very effective. Nearly two thirds of listeners have purchased a product or service they heard about in a podcast. 44% of listeners tell their friends or relatives about products they hear about in podcasts.
Boat Radio offers these advertising options:
Become the overall sponsor of Boat Radio and your message will be heard at the beginning and end of every podcast, old and new. That means it will be heard more than 200,000 times every month. That is amazing exposure.
Buy 30 or 60-second commercial spots, which will be heard at least once in each of our new podcasts. We don’t really have an ‘average’ month because our audience numbers are constantly growing but, at current rates, commercial spots will be heard around 40,000 times per month. Again, that is amazing exposure.
Sponsorship costs $5,000 per month. The minimum purchase is 3 months.
A 30-second commercial spot costs $1,000 per month for a minimum of 3 months.
A 60-second commercial spot costs $1,800 per month. Again, the minimum purchase is 3 months.
To become a Boat Radio sponsor or advertiser, please get in touch either by using the contact form on this page or via email@example.com
Do not be daunted at the thought of commissioning your very first audio commercial. It is an easy process.
We can produce simple, elegant and effective ads for you at zero cost.
Alternatively, you may decide to commission jingles and employ well-known voices. There are numerous agencies and individuals which provide such services and we can help find the right one for you. Prices for custom, full-production jingle packages usually start at around $1,500. You may want the voice of Morgan Freeman or Susan Sarandon. If you have millions of dollars to spend then we’ll be happy to broadcast the resulting commercials. Lesser known voice over artists charge $200 to $300 for one ad. They often have high quality home studios and are able to deliver within a day.
If you already work with an advertising agency, we can use or adapt your existing podcast, radio or TV commercial.
If you have any questions, do not be afraid to ask. Drop us a line any time either by using the contact form on this page or via firstname.lastname@example.org
The music you hear on Boat Radio comes from a variety of sources. We are particularly keen on the Free Music Archive, which showcases the talent of thousands of composers and performers and where it’s possible to find a wide range of musical styles from every era.
One artist whose work really stands out is Scott Holmes. We’ve used a number of his songs both as theme music and to illustrate particular stories. Do take a moment to listen to his work at the FMA. If you like it, then leave a positive review. We loved Scott’s music so much we wrote to him and he very kindly gave us permission to use it.
Another stand-out artist at the FMA is Sergey Cheremisinov. We’re hooked on his wonderful piano melodies and riffs. Jason Shaw is terrific too – particularly on acoustic guitar.
The theme tune for the, now discontinued, Port of Sóller Radio Programme is a version of Ship Ahoy! (All the nice girls love a sailor). It was sung especially for Boat Radio by the brilliant Georgie Insull Singers and recorded one sunny evening at the Anglican Church in Palma de Mallorca. A huge thank you to Georgie and the women of the choir for giving us their time and talent. It is much appreciated.
Quite a few people have been in touch to ask about the striking music used at the beginning of Dr John Ross’ old show, Medical Emergencies at Sea. It’s called Please Bring Me Shelter and it is written and performed by the brilliant Cullah. Cullah also provides the music for The Sundowner, which is a track called To The Rhythm of the Funk. You can find them both at the FMA. These tracks are available for use under a Creative Commons Attribution-ShareAlike International 4.0 license.
An early guest on Boat Radio was singer/songwriter and author Chris DiCroce who, along with his wife, Melody, lives The Life Aquatic aboard a Cal 35, currently berthed in St. Petersberg, Florida. We would urge you to check out Chris’ music, which you can find on iTunes. His excellent books, including What’s Up Ditch! – Chris’ guide to travelling the ICW – are available from Amazon. Chris and Melody document their lives and their adventures at Mondo Vacilando.
The theme for Ocean Research Project is ‘Around the world and back’ by Colorado rap artist Spoke In Wordz. It was written especially for presenter Matt Rutherford.